Custom, Flexible, Comprehensive Marketing Strategy and Execution
A marketing service built to provide consistent execution on marketing fundamentals while remaining flexible enough to handle life's surprises.
Who is this for?
A significant number of our clients initially came to us with practically zero digital equity: no social media following, a dysfunctional (or non-existent) website, and no idea how to make digital channels work for them.
They had stable, profitable businesses, but had been left behind as new technology and trends piled on, year after year.
These kinds of businesses don't need cutting edge tech – they need solid implementation on the fundamentals, and a battle plan to move forward.
The Plan
That's why today, I'm excited to announce a new client success plan from Dover Digital: a neatly packaged group of services, with a process to evaluate each prospective client's fit for them: not once, but as an ongoing partnership.
If you're a traditional business like one of the following, it's likely to be a great fit for you:
Brick and Mortar Retail
Local Service Business
Manufacturer
Our Approach
We start with the most fundamental questions that many traditional small businesses haven't fully figured out, and build from there.
The result? Clarity.
Clarity on who you're selling to, and why you're the best fit for them. Clarity on what services you offer, and how you articulate them.
If there's one thing in common for all of our clients, big or small, it's this: clarity leads to action!
Once we achieve that initial clarity and strategic perspective, we go to work – visual identity, website design and development, social media content and strategy, and more.
We're in it for the long haul.
This is a lot more than a one-off website or logo project - this is about truly understanding what your business is about and effectively communicating it to the world: consistently.
That's why this isn't a project-based offering: the Offline to Primetime level of service is our first explicitly retainer-based engagement.
We won't take your money, build your website, and send you on your merry way: we're with you through the highs and lows, thick and thin.
Troubleshooting, consulting, and pivoting when things don't pan out: we're going to be in the trenches right next to you.
Deliverables
The deliverables can vary from month to month: everything is on the table. We'll work with you to prioritize what to work on first, and we'll always be making tangible progress in the right direction.
Beyond strategy: what does this actually include?
Web Design & Development
We design and build lightning fast websites, from the ground up. We integrate into your team as an experienced development resource, combining enterprise-level best practices with the velocity of a startup.
Search Engine Optimization
A website won't magically bring paying customers - they have to know you exist first! Getting you ranked on Google is the first step towards getting eyeballs on your website.
Branding
Branding and visual identity are more than a logo. We help your company shine by making sure you're presented professionally and consistently: in every context.
Social Media and Content Creation
Social media is a great channel to pair with SEO. Both can reach new audiences without paying for ads, and social media in particular gives you the chance to engage directly with your customers.
Low-Code/No-Code & Automations
Not every technical problem requires a custom backend. We utilize tools like N8N to create lightweight, performant integrations and automations that make your team's efforts go farther.
So, what's next?
Tired of spinning your wheels? Tired of feeling guilty for serving customers or leading your team instead of getting in the weeds with your website or socials?